Can Aspect Ratio help tell the story?
Part 2 - Getting to the Nitty Gritty
In Part 1 we talked about three general shapes for videos and a basic premise of what type of story they lend themselves to.
Premise: Squarish is best suited to show people and stories that focus on them. Wide is best suited to conveying story elements and should be used for "plot driven" stories. Very Wide is best suited to display place and should be used when the setting plays an especially important roll in the piece.
Before we go any further I'd like to point out that we are assuming that people will be viewing things in the current time & on current devices. This means they all have the same basic shape, which is 'Wide'. I mention this because any frame that isn't the same shape will have a letter box of some sort (AKA: the dreaded "Black Bars") to fill up the rest of the screen when in fullscreen mode. In other modes the screen will probably be full of logos, ads, and other stuff that you don't need while watching. The dreaded "Black Bars" will come into play a bit later.
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Squarish |
1) Squarish

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Wide |
2) Wide

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Very Wide |
3) Very Wide

and the only way to get the spectral of cinema was to go to a theater and see it in it's original 'Very Wide' format. A lot of it's use is still tied to that idea of the spectral of cinema. It's meant to be epic and important and awe-inspiring. It can be these things (when done well) but it excels when the story already has these elements and the frame isn't being used as an attempt to inject them into a story that doesn't already have them. 'Very Wide' is good for stories with epic characters and epic scenery, especially epic scenery. Simply because you can see more of it. Think of a mountain chain or a mile long space ship. They fill up a very wide frame but, in a square frame their impact would be lessened by the extra scenery at the top and bottom of the frame.
In a very wide frame the The characters take up such a small space (in wide shots) that their surroundings can become a character of it's own. If you have a "man against Nature" story the nature can look bigger stretching out from side to side with a small figure in the dwarfed in the frame. This format will create long 'Black Bars' at the top & bottom on most devices. This can give a feeling of being detached, or it can give a feeling or an overview or seeing the bigger picture.
Conclusion
This is mostly bullshit. Mostly because there are advantages and disadvantages to each frame size, but they can easily be outweighed by other things. One of the biggest is who is creating the experience, and how much thought & skill did they bring to bear on the project. If you give a master film maker a frame shaped like a star, they'll still tell a captivating story. More important than the shape of the frame is how you use it and how that makes the viewer feel.
So, what if it is BS? If it makes us think more about the experience we're creating, that's not a bad thing.
*Note All Photos from my latest visit to The Summerfolk Music & Craft Festival. To see more photos from Summerfolk 2018 follow my flickr Photo Stream.
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