Being one of the first Promos of the season it set for patterns for other promos I'm doing for later in the season.
The beginning and end boards (info screens) that are similar but not identical, there's social media info at the end, images from the print posters are included, and left to right slides of text and images, are all elements that will be used, to some degree, in most of the other video we're making to promote other special events this season.
I've been working with Rakif, making videos for Livestock Niagara, almost since last years Festival. If you don't know it's a great free art & music festival that really is rooted in the community. This year the festival is spread over a bigger area and there are more things to do.
But, this isn't a commercial for livestock, they are below. In this post I wanted to ramble a bit about how they where made. Not technical stuff, just a line or two about each one.
If I where a bit more self important I'd call it "directors commentary". But I'm not, so I won't and you won't have to be disappointed.
It's an FAQ or Q&A type piece. We came up with the idea when we where working on plans for some of the other videos. Raf made a joke, and I laughed and then said "We could totally make that". It had the working title "Ask Tiny Cat" the finished version doesn't have as much of the cat (who's name is "tiny Cat") as the original, but she's still very much at heart of the story. I wouldn't be surprised if tiny cat made her way into a future project.
This
is one was done off the cuff while shooting the Tiny Cat project. We where
shooting Rafik's opening piece to the camera & he said " we should do a video of me just walking down the street talking to the camera" I think I said something like "if we're going to do it we should do it now before the sun goes down" So we finished the scene & walked around the corner & started shooting. If it looks like Raf is just having a conversation with camera/audience it's because he is. He did it in one
take, no script, no rehearsals and he nailed it.
Pretty much 'does what it says on the tin' created to keep the festival in peoples attention between the launch party and the big media push in the last few weeks before the festival. This one was hard to get to where I wanted it. It's similar in purpose to the save the date one, but it's very different in style. In fact it felt at first that it had no style, it was just a series of clips. Eventually with some stylistic elements and some colour grading it came into it's own. The thing that really started to bring it together and inspire the other ideas was the great music track that Raf picked out.
The launch party was a fun shoot, but a long one with lots of footage. I have enough footage left over to make 3 more videos.
The time-lapse is from a second camera setup in the corner taking stills over & over throughout the night. I've done some time-lapse, hyper-lapse and even a seasonal time-lapse (The Mega-Lapse Project - should get posted in the winter) , this was definitely the biggest single day lime-lapse I've done.
Tag Livestockniagara. https://www.youtube.com/watch?v=hvGGIZ3wRLI
A quick little clip from last years years festival to help remind people to tag the festival on social media posts .
Launch Party Promo https://www.youtube.com/watch?v=A5K19e-x4x8
Definitely the most "Rockin" one of the bunch. My Favourite part of this is the audio at the end with the chicks chirping and the kid laughing. Which is and recording I made years ago of Mackenzie with week old chicks. That's why I keep almost everything I shoot or record, because you never know when it'll be just right for a project.
Save The Date Promo https://www.youtube.com/watch?v=S9pNrnnoSW8
This one reminds me how we can be inspired without realizing it. about half way through making this I realized I was using a style I saw in my day job. We didn't use it there, because it didn't fit what we where working on. But it turned up in this piece unintentionally, and the project at work... it ended up with something very similar to a piece from last years livestock.
I've been posting a lot from the day job, but, today I'm posting some freelance pieces
Here's
the initial "save the date" videos for the "Live Stock Niagara music
festival & beer market" held in Downtown Niagara Falls each summer.
Rafik is very enthusiastic & has a clear vision of what he wants for the festival.
Stay tuned for more & check out the festival at www.livestockniagara.com
A short promo I whipped up for Rafik to remind everyone that his Livestock Niagara Festival is tomorrow. We made a cool piece that was released in June promoting the festival, but this is a last minute reminder going out on social media. Because life is busy & it's easy to forget. If you are in Niagara this weekend, the festival will be fantastic & it doesn't hurt that it's being held at my favourite craft brewery.
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I did Promo/commercial for the 'Livestock Niagara' Music Festival at Taps on Queen, Downtown Niagara Falls. I made two a 60 second & a 30 second, the 30 second is the one we went with. It's been released of the social media streams for the festival and may appear on the local cable channel in the community events section. It's still fun to see your stuff on TV, even if it's local cable access. Now I need to find someone that still has cable. The 60 Sec. one had 1 extra scene & a slower pace.
It was was fun doing something different than what I usually do & Raf (Rafik Guirguis who runs the festival) was super enthusiastic, & great to work with.
I'd like to say 'see you at the festival', but I have to be at my 'day job' that day. I'm hoping to slip out of work a bit early and be at the festival about 1/2 way through the day, as long as everything is running smoothly.
A Quick Promo for Fort Erie Race track.One of the fun things about working for the track is being able to come up with an idea & setting the shoot/release date one day, then Shooting, Editing and Posting the piece in another day.
I don't think I've ever heard of client work that takes two afternoons from idea to release. Not all of our work is that quick (nor do want it to be) but it can be fun to zip through it & move on.
Frank has a classic 'announcer' voice that works great for things like this. Unfortunately I let the wind get in the way at one point. Next time I'll have to do a better job monitoring the audio.
